Contextual Search is the most important functionality for an website or blog. Because a with the help of contextual search a visitor may search what they want in the site, it mainly reduces the bounce rate if the user gets what he needs without going out of the site.
I had came across some contextual search service for alvistor.com. Now alvistor.com have ‘Google Custom Search’ integrated well with the theme, it works great in both performance and monetizing. When I browse for some information I saw this Contextual search bar on the top of that particular website, that was so good. Immediately I look for more information about it.
Apture – This new contextual search bar which integrates with your website after a single copy-paste code in your blog or website. The major reason which attract me as well as your visitor is its ease of use. That is, to search about a word in your website the user just have to select that particular text instead of typing it in the search form. The search result shows in the right side of the page without going to another page, and the listed search result of wikipedia, opens in the same window, videos plays in the same window and even the slide show of the resultant images. Which decreases the bounce rate of your site.
The one thing ‘Apture’ lags is you can’t make money with the search, where as Google CSE shows the adsense ads with the results, which is not possible with this new search bar and so the reports of searches. If they provide this facility in future we can stick to it, or else we can code up for the same functionalities with Google CSE.
Note: Bloggers -> add an HTML/Gadget and paste the code inside. Save the changes.
Others -> Just paste your code before </body> tag.
Written by Sakthi Tharan (tharansakthi)
About Author: A professional blogger, writes on blogging and other various web trends and activities that relates to blogging. His articles are more strategical than being more technical.
