Tag Archives: Bloging

Bloggers vs Monetizing Methods

There are dozens of ways to monetize a blog. Why, because not every method suits for every bloggers. Bloggers in general wants to make money from their blogs, but when it comes to categorization of bloggers based up on their interest, stage, capability they need a specific monetizing methods for each category to suit their needs, which promises the income from their blog.

Lets see the monetizing methods first, most of you may well aware of these

  1. CPC – cost per click
  2. Affiliates – (including CPA – cost per action, CPL – cost per lead)
  3. Ad space selling for particular time (week/month)
  4. CPM – cost per million, CPT – cost per thousand, CPV – cost per visitor/view
  5. Sponsored reviews

When I started to write this article, I was in huge confusion, because I have 2 ways to explain my ideas, one is based on Monetizing methods and anther one is based on blogger categories, finally you are going to read this article based on the monetizing methods, the only reason I chose this way because there is no documented categories of bloggers, which I have in my mind. So you will understand those categories as we go on.

So Which Method Really Suits To Which Blogger

CPC fits for most of the bloggers but not every blogger, because for new, naive, initial bloggers can rely on this method, but not the pros and experienced. At the beginning of blogging, every blogger will receive very low traffic until certain period. This ‘certain’ period stand for the time taken by the blogger to learn or to gain experience in the blogging from his mistakes and stats of his/her blog. In this period of time they have to convert their little traffic in to some countable bucks. For this purpose CPCs like Google Adsense, Chitika and other like programs helps. Certainly without no traffic and influence, move for other methods is not good.

When I say Pros(Professional) and experienced they definitely have a huge subscriber list and followers, that means they are good influential bloggers like ProBlogger.com. If somebody is influential then their recommendations will be respected by their followers who admires them. So In this case they have choice of other monetizing methods but not CPC, because in this method, a blog’s traffic is diverted to another website ( may be a competitors’ ) which a profiled blogger don’t likes.

Affiliate Marketing – A major marketing method in the internet, is a good choice for intermediate bloggers, who has some decent blog traffic. But It needs time to manage your ads/links. If your a part of Google Affiliate, Commission Junction, you felt the difficult in managing your ads over time, what I am trying to say is, this is little bit time consuming and confusing(not in big) process.

CPV, cost per view/visit is a good for highly trafficked blogs. Where CPM, CPT comes under the same method, so the ad space selling for time period is also more or less same to CPV. It has not much problem to worry, your income will be constant. BuySellAds.com really helps in great manner for blogs which has more than 100k impressions per month. Because of bidding and auctioning bloggers will earn most out of it.

Sponsored Reviews, last major method to monetize a blog, but definitely not least. This opportunity comes only for some good niche blogs. The sponsor will pay you good sum for reviewing their products. You have ultimate benefits over this method, you have a post, you earned some good money, you may avoid bunch of ads blinking ugly all over your blog. But to choose this method you need to be successful first, that is your readers should trust you, your sponsors should trust you, most probably you should be best in your niche.

All your blogging experience will be a good example for this, so you don’t need any examples, I hope. Choose your method today, and please share your views in comments, so we can make this better.

Blog Post Update To Twitter Tweets

A Blog’s success is measured by the traffic it gets, and mainly it is the loyal traffic. The readers who follow the blog can be the loyal visitor. People use Twitter to follow blogs like using RSS and Facebook Page. So a blogger should update the blog post title with link to twitter as a tweet.

The normal way for WordPress Hosted blogs are relying on the plug-ins like “Twitter Tools”. But the problem is it has some little bit difficult start up process of obtaining the OAuth keys for naive bloggers and some of the hosting has problem running the plug-in scripts in Twitter tools and other plugins related to it.

But there is an easy solution by Feedburner that I recommend for WordPress hosted blogs. If you using Feedburner for delivering your feeds, then with a single click you can post your blog update to twitter as a tweet with the blog title and “goo.gl” shortened link to your blog post. To set this up after logged into your Feed burner account corresponds to your blog, go to “publicize”, and the “socialize”. Now you can add multiple twitter accounts which should tweet your blog update automatically.

If you are not using FeedBurner for burning your feeds, the you should use “Twitter Tools” plug-in for tweeting.

How Much A Blogger Should Worry About SEO?

Search Engine Optimization (SEO), an important and wide area in which most of web developer works. The main aim of SEO is optimizing a site to appear in top search results for particular keywords. Most of the online marketers, affiliates, work in this area to market their product or services through Search Engine results. If a site appears in the first few result of the search page when searching using particular word, then automatically the traffic increases. When traffic increases the probability of potential customers buying from the particular page increases.

Here, Do a blogger need to optimize the blog for particular keywords. How much a blogger should worry about SEO?

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If you think SEO is very much important for blogging then it is wrong, but not completely. Why, because

  • SEO is time consuming, which you prefer, to spend your time for writing good articles or to spend it for optimizing your blog posts for search engines. Most of the bloggers are not professional bloggers they write their posts whenever their time allows in between their schedules. Then how they are going to spend time for this optimization?
  • SEO needs Investment, for those who don’t know how to optimize their web pages, they need to invest some significant amount. and those who know SEO, they have to work hard to achieve the result, so money and work either way it needs larger investment.
  • SEO is optimizing for Bots ( machines ) not for Readers, when ever you aim on optimizing your blog post towards SEO, then you can’t wirte a quality post for your readers. Writing for machines decreases the value of your post.
  • Search Engine Tactics Changes Often. The leading search engine Google changes its search algorithm and ranking strategy often. When you optimize for some tactics, when you implement it, Google changes to the new one, then you have to optimize for Google’s new ranking strategy. Even a small changes in the algorithm reflects big. Many Giants who benefited from Google were now nowhere when Google changes its search engine techniques.
  • No Guaranteed Return of Investment. Apart from the hard work, investments and constant works SEO never promises for the success. Even sometimes the return is very less compared to the investment. So Investing for SEO is very risk to bloggers.
  • Other Issues Matters. In optimization you can alter the attributes which effects search engine ranking, but there are some attributes which you can’t change like bounce rate, avg time of a visitor, etc.

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  • SEO success not comes because of one time hard work. Even if you succeed in SEO, by raking your page in first few numbers for particular keywords, it is not permanent, in few days of your success someone’s page is going to replace yours. Sticking in the same position need more work than gaining the position.
  • Wise Search Engines. Google is now capable of finding the duplicate or copied content today. and so other search engines. Today no search engine index keywords and page depends on the “meta” keyword attributes. Google can generate keywords of its own from the page and index according to that. So separate concentration for optimizing is not needed today.
  • Advancements. submitting a home page url is enough for search engines like bing, yahoo, Google, and in some search engine we don’t even do that. Even though I never submitted alvistor.com’s url in russian search engine yandex results some pages of this site. These advancement helps bloggers to forget about optimizing their blog post.

Fianlly, SEO is not more important to bloggers, but you have to keep in mind that omitting the optimization fully is a bad move in blogging. Today most of the big blogs  rely greatly on SEO for the greater part of its traffic.

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As a part of Optimizing your blog for search engines

  1. Submit your blog URLs to search engines.
  2. Generate Sitemap ( if you using wordpress use All-in- one-seo plug in and if you are blogging in blogspot don’t care about this, this step is taken care by Google itself ) [tweak your site map with update frequency]
  3. Good Sensible Permalinks regarding the blog post.

Start blogging instead of optimizing it, Write your blog post for your readers, All the best.

Getting Loyal Targeted Traffic

Writing for targeted traffic is a art? Writing for particular group of visitors over the internet or writing about a niche with aim of bringing traffic to your blog is one major step in blogging. This art can only learned in practice.

” Writing to everyone is Writing to no one “ Yes, If you want to satisfy all visitors to your blog then you will end up in satisfying none. Writing in various category may increase your size of blog not traffic, but some times it seems like posting more contents in different categories improve traffic to your website all of sudden, but remember that “10 loyal visitors is greater than 1000 visitors from search engine” Why?

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Loyal visitors are true users who comes to directly to your website or blog by some means of updates like RSS feed reading, E-Mail newsletter subscription or some times remembering your blog name. When you write some series of post under same niche are near related to it, people who coming for first time to your blog will come again to read your next update on particular niche. These readers were promising traffic to your website. But the readers from search engine traffic are come once to your website for one post, if the post is not satisfied then the chance of coming again to your blog is very very less.

How to increase the numbers of loyal visitors?

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Simple,

  • continue writing in your niche. strive for excellence of your writing. Try to provide some exotic information about the niche after some experiment or small research. Write every post as your best post.
  • Provide social and email sharing options inside your blog post or near it.
  • Try to write a viral post related to your niche. example if your niche is gaming, then post some latest or rumor like things on games. People who read those article some times share even before read it.

How to keep the loyal visitors?

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  • Leave some time between your posts, your posting frequency should be low, writing a article twice a day is enough. This makes your loyal visitor feel that the article is important. Posting more articles irritates the visitor.
  • Write some off-niche posts, to relax your reader but still it should be interesting. Be sure the niche and off niche article should be in ratio 5:1.

Above are some of my ideas to you. The idea may slightly vary according to your niche. Always try to learn from your experience, “experience is wealth” in blogging.

How To Create a Blog Using Google Apps’ Sites Feature

Before getting in to this topic, I want to confess that this is little in-congruence, because in this method visitors can’t comment to your posts. But you have a alternate method to do that but it is a extra work.

This is as simple as creating a new blog, here we are going to use ‘Google Sites’ which is also going to work as a blog. Before getting in to ‘Google Sites’ know the difference between Google’s Blogger and Google Sites with hosted Google Apps.

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In Blogger, a member of your organization who signs in with your organizations’ Google Apps Account, he/she will get a blog with the url “hisblogname.blogspot.com” but in this Sites your organization users may acquire a Site(with Blog) with your organizations’ name in the first eg: “sites.yourorgname.com/your-mem-blog” where ‘yourorgname.com’ is your domain name.

How To Implement Blogs In Google Apps Sites

After you log in to Google Apps Mail, you can able to see a ‘sites’ link in the top left corner of your mail box window. By clicking that sites link you will be directed to a sites in a new window. If you have created a site already that will appear there, or else it suggest you to create a new site for you in your organization’s Apps name. Here just create a site and create some pages as you want. Here is the trick, when you try to create a new page name that page as ‘Blog’ and select “Announcement” template option above the name field.

After that the interface guide you to write your new blog articles. When you visit the ‘Blog’ page a new button “New Post” will appear top of the page. Using this you can create your new blog post. The post supports every rich text feature like font styling, sizing, image attachment everything.

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If you want your blog to be categorized then you have to create more ‘Announcement’ page with blog category titles. That is instead of naming your page in to ‘Blog’ name it as ‘Category 1′,’Category 2′, etc.. For Comment box, you can go to ‘Google Docs’ create a spreadsheet and convert it into forms. Now you can attach the form below the ‘Announcement’ page with the help of embedded code provide by ‘Google Docs’.If you are planning to provide blogs for members of your organization in Google Apps then this is one way to provide each person multiple blogs and pages.

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In this method your members could have the blog name attached with your domain name provided you edit your domain’s MX record relevant to the sub domain name entered in the ‘Service Settings’ of Google Apps’ Control panel. If your MX record pointing to “sites.yourdomain.com” then your users’ blog or page will appear in url “sites.yourdomain.com/userblog-name”. Please post your Google Sites page link in the comment box below if you successfully created a blog. Your comments may help others.